Website Promotion

The quickest way to attract visitors to your website is PPC (Pay Per Click) advertising, the most popular of which is Google Adwords. These are the adverts that appear along the top and down the sides of the Google search results. The premise is simple, you create your advert and then you provide the key words or phrases that you would like your adverts to appear against. Each time someone clicks on the advert to visit your website you are charged a fee up to the maximum amount you are willing to "bid" on each click, the more you bid, the higher your advert will appear. How much you need to bid for position will depend on the popularity of your key words. If you are bidding on a popuplar phrase such as "web design" then you can expect to pay several pounds per click for a high position, but if your key phrase is something like "crf printing" then you may only need to bid a few pennies per click. Whatever you decide to bid and how many key words or phrases you bid on, you also have overall control of your total monthly budget and can even schedule the days and hours the adverts should appear.

Other useful sources of targeted visitors are the online directories. If you already have online advertising with the likes of Yell and Thomson then make sure you update them to include your website address. We also recommend getting a listing in FreeIndex where you can also have your customers rate and review your services.

Getting links on other websites that contain related content is not only helpful in getting those extra visitors but also tells the search engines that your website is of interest, which goes toward improving improving your site ranking. Writing articles in online blogs and contributing to related online forums will also contribute to improved search ranking as well as inviting further visitors.

Of course, don't forget to include your website address on your business literature and correspondence.